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Reviews...or not.
Apr. 3rd, 2013 01:20 amAfter giving away thousands of free Kindle copies of Kiss Me Like You Love Me a week has gone by without a single new review anywhere in the world. I guess you can lead the French to download, but you can't make them read.
I've come to the conclusion that I'm far too sensitive to manage my own marketing. Whenever I work on it, I'm overcome with how small of an effect my efforts have, and how much money and time I'm spending to reap such poor results. Even with that realization, I have no idea what's to be done about it.
The only place I've had any success at all are Facebook, where I now have to pay them if I want to reach even a quarter of the people who are supposedly following me, and Goodreads, who just got bought by Amazon. Now only are the reviews about to lose all credibility there, but if their advertising rates become even 1/10 of what Amazon now charges, they'll be out of my budget forever.
I keep hearing about how publishing has changed so much, and everyone has a chance to reach people now. But you can't even get a decent marketing campaign off the ground for less than ten grand. I know I'd enjoy writing more if I could just write good stories and didn't have to stress about the marketing end of things. But that's kind of like saying sex would be better if I could cut out all the relationship bullshit and just concentrate on having more orgasms. Wow, that's probably the most profound thing I've said all day.
I've come to the conclusion that I'm far too sensitive to manage my own marketing. Whenever I work on it, I'm overcome with how small of an effect my efforts have, and how much money and time I'm spending to reap such poor results. Even with that realization, I have no idea what's to be done about it.
The only place I've had any success at all are Facebook, where I now have to pay them if I want to reach even a quarter of the people who are supposedly following me, and Goodreads, who just got bought by Amazon. Now only are the reviews about to lose all credibility there, but if their advertising rates become even 1/10 of what Amazon now charges, they'll be out of my budget forever.
I keep hearing about how publishing has changed so much, and everyone has a chance to reach people now. But you can't even get a decent marketing campaign off the ground for less than ten grand. I know I'd enjoy writing more if I could just write good stories and didn't have to stress about the marketing end of things. But that's kind of like saying sex would be better if I could cut out all the relationship bullshit and just concentrate on having more orgasms. Wow, that's probably the most profound thing I've said all day.
