They actually produced chocolate Paydays some years back. Apparently it wasn't successful enough at the time and was discontinued. I guess what with all the caramel added to this and peanuts added to that and white chocolate, dark chocolate and coffee flavors hitting every which way, they decided to give this another go.

While I've always been fond of Payday, I didn't care much for the chocolate version. The exception being the snack size bars which seemed to have a bit more salt in them. Like I really needed that.